It’s not profit over people that will make your business successful–it’s when you combine people and profits that you become A HERO LEADER
Today’s leaders need to engage, connect with, listen to and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today’s world are more likely to be called out for not living up to the mission statements on their websites.
Dive in and learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture where they:
- Invest in people as a path to more inclusion
- Recast the role of business leadership beyond politics
- Serve others/the common good
- Avoid failure, reasons why not, and the lure of the dark side when things get tough
- Know the line between hero and martyr
- Create the next generation of hero leaders
About the author
Jeffrey Hayzlett is a primetime television host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV, and business podcast host The HERO Factor Podcast on C-Suite Radio. He is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world’s most trusted network of C-Suite leaders. Hayzlett is a well-traveled public speaker, former Fortune 100 CMO, and author of numerous best-selling business books including: The Hero Factor; How Great Leaders Transform Organizations and Create Winning Cultures, Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet and The Mirror Test. Hayzlett is one of the most compelling figures in business today and is in five business hall of fames including Speaker Hall of Fame, Sales and Marketing Executives, Business Marketing Hall of Fame, Direct Marketing Hall of Fame, and the Industry Award of Distinction from the National Association of Quick Printers.
As a leading business expert, Hayzlett is frequently cited in Forbes, SUCCESS, Mashable, Marketing Week and Chief Executive, among many others. He shares his executive insight and commentary on television networks like Bloomberg, MSNBC, Fox Business, and C-Suite TV. Hayzlett is a former Bloomberg contributing editor and primetime host, and has appeared as a guest celebrity judge on NBC’s Celebrity Apprentice with Donald Trump for three seasons. He is a turnaround architect of the highest order, a maverick marketer and c-suite executive who delivers scalable campaigns, embraces traditional modes of customer engagement, and possesses a remarkable cachet of mentorship, corporate governance, and brand building.
Follow Jeffrey on Facebook (http://www.facebook.com/Jeffrey.Hayzlett) and connect with him on Twitter @JeffreyHayzlett.
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