Trust Me I’m Lying by Ryan Holiday will make online media giants very, very uncomfortable. — Drew Curtis, founder, Fark.com
The book that predicted fake news, revised and updated for these terrifying times
Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it’s not new – you’ve seen it all before. A malicious online rumour costs a company millions. Politically motivated ‘fake news’ stories are planted and disseminated to influence elections. Some product or celebrity zooms from total obscurity to viral sensation. Anonymous sources and speculation become national conversation. What you don’t know is that someone is responsible for all this. Usually, someone like Ryan Holiday: a media manipulator.
Holiday wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why is he giving away these secrets? Because he’s tired of a world where trolls hijack debates, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. He’s pulling back the curtain because it’s time everyone understands how things really work.
Review
“Ryan Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you’ve never heard of.”
—Tim Ferriss, #1 New York Times bestselling author of The 4-Hour Workweek
“A playbook for the dark arts of exploiting the media”
—Robert Greene, author of The 48 Laws of Power
“This book will make online media giants very, very uncomfortable. ”
— Drew Curtis, founder, Fark.com
“Ryan Holiday’s brilliant exposé of the unreality of the Internet should be required reading for every thinker in America.”
— Edward Jay Epstein, author of The Big Picture”
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name.” —Tucker Max, #1 New York Times bestselling author of I Hope They Serve Beer in Hell
“Ryan has a truly unique perspective on the seedy underbelly of digital culture.”
—Matt Mason, Director of Marketing, BitTorrent
“Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone.”
—Dov Charney, CEO and founder, American Apparel
“…an astonishing, disturbing book”
—Financial Times
“In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream.”
—Ladygunn Magazine
“This is a dark book with an important warning to clients and PR people alike.”
—Richard Edelman
“[Like] Upton Sinclair on the blogosphere.”
—Tyler Cowen, MarginalRevolution.com
About the Author
Ryan Holiday is one of the world’s foremost thinkers and writers on ancient philosophy and its place in everyday life. He is a sought-after speaker, strategist, and the author of many bestselling books including The Obstacle Is the Way; Ego Is the Enemy; and The Daily Stoic. His books have been translated into over 30 languages and read by over two million people worldwide. He lives outside Austin, Texas, with his family.
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